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Zumiez, Inc. Message Board

  • elgreg2002 elgreg2002 Oct 27, 2011 9:38 PM Flag

    Culture Cred!

    Kids need to feel like they belong to a culture.

    Skater, rocker , metal, boarder what ever! The point is that when you are a adolescent you are a lemming when it comes to fitting in with a identifiable group.

    Zumiez does a great job of identifying with the need to be different but still identifiable to the sub peer group.

    Management really does get the dynamic and is playing it with cred in the eyes of the many young people.

    This stock will be back at 52 week highs by March of 2012--- IMHO!

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