Been trading as my sole vocation for over a decade now, and buying nothing but value. Such is life with these freefalling value plays. You're usually down before you're up, which is good, because it gives you a chance to accumulate more cheaper than what struck you as compellingly cheap to begin with. This investment style does not suffer the emotional trader gladly, but it's the most reliably lucrative that I've found.
Don't buy, people. Wait for some sign of buyers. I'm talking about big buyers, not us. When the big buyers step in then we get out our wallets. Until that happens, we should expect this to keep falling. The volume is still strong and the price falling. Distribution is still underway.
The only catalyst on the horizon is the earnings release and conference call next week.
It's not a bad company and it's cheap, but don't throw money away.