Local.Corp Wins Broad Patent for Online – Offline Shopping
Through its acquisition of Krillion Local Corp has gained a broad patent that covers presentation of inventory data online, for local/offline retailers. It also has an advertising component. This is the latest in a number of patents issued to Local Corp.
The patent (8,032,427), “System for providing localized shopping information,” was issued on October 4. Here’s how Local Corp summarizes it in the release:
The patent describes a system by which consumers are provided with online information for specific products sold by local retailers using location-based information to determine relevance. The patented system also provides for the display of relevant advertising along with the sought-after local shopping information.
“We already provide small businesses with leads as part of our ‘Launch by Local’ digital media suite for small businesses, so it’s natural for us to expand further into this performance ad segment,” said Heath Clarke, Local Corporation, chairman and chief executive officer. “These sites expand our ecosystem and lead generation is expected to help us to optimize overall monetization by harvesting leads from the 30 million consumers we reach each month, who are searching for goods and services locally.”
Online advertising for apartment communities - A new lease on prospective tenants
Online advertising for carpet cleaners - Strategies for being a customer’s first call
Online advertising for caterers - Serving up more customers
Online advertising for conventions - Showcase your capabilities, book more events
Online advertising for assisted living facilities: Reach prospective clients, plus the adult children who care for them
Online advertising for auto parts and repair - Tune up your customer base
Online advertising for cleaning services - Outshine the competition
Online advertising for cosmetic dentists - Brighten your business prospects
Online advertising for dentists - Put some bite in your business
Online advertising for flooring businesses - Smart steps to more customers
Online advertising for restaurants - Put more customers on your menu
Online advertising for furniture businesses - Your portal to furniture buyers
Online advertising for glass repair businesses - A clear view to your customers
Online advertising for golf courses - The straightest shot to your customers
Online advertising for hair salons - Restyle your client base
Online advertising for HVAC businesses - Heat up your customer base
Online advertising for lawyers - Direct clients to your practice
Online advertising for small to medium sized businesses - Your road to reaching customers
Online advertising for movers - Move your business forward
Online advertising for pest control - Strategies for being a customer's first call
Online advertising for physicians - Bringing greater accessibility to your patients
Online advertising for plastic surgeons - Rise above the rest
Online advertising for pool businesses - Swim laps around your competitors
Online advertising for roofers - Build connections with homeowners
and a lot more.
You could spend over $1,000 elsewhere or get it all with Launch by Local for just $249. See how Local Corp stack up over the competition. The complete offer (named Propel) of the Launch by Local-package for only $249:
- Site Design
- Social Media
Propel gets you everything you need to launch your business to new heights so that you can get found by customers looking for you when they’re ready to buy. The best part about it? Our package offers an unbeatable value at one low price. Sign up today and we’ll do all the work to get you started.
My estimate for Launch by Local (Propel-package for $249/month) is 1,100 subscribers at the end of 2012 and 3,000 subsribers at the end of 2013.
A localization service is provided that provides users with online information on local retailers that sell particular products. A user can perform a search using a web page associated with the localization service or by searching using an internet search engine. The user's search includes a search origin. The search origin may be defined in terms of location information such as a place name or a postal code. A search for a particular product at local retailers may be made using search parameters such as search origins, product names, model numbers, product categories, and product attributes. The localization service may provide the user with search results in the form of web pages that list which retailers sell the desired product in the vicinity of the search origin. A targeted advertisement server at the localization service may use display criteria to determine which targeted advertisements should be displayed for the user.