"So we’ve already made good progress in mobile. But it’s 2014 and beyond that really excites us now. You may have heard the term showrooming. The shopping process these days often starts with a consumer researching a product online, maybe a flat screen TV, they’ll go to overview site and begin to narrow down the choices then they’ll head over to the local electronics retailer to see the product themselves.
When they’ve made a buying decision, the last thing they do is whip out their smartphone to see if they are getting the best price. This action is called showrooming. It’s at this point of purchase that a consumer is most valuable. And this is the point where we are focused for the future in providing mobile consumers with the real-time inventory and pricing information for products that are physically around them."
Read the complete transcript of the last conference call of Local Corp direct on Seeking Alpha.
Local Corp is Master of Relevance in Mobile Shopping - And that’s the key: it has to be a relevant deal
During all stages of the Mobile Shopping Life Cycle, consumers have the ability to tap into their mobile phones to find products and check pricing and availability based on where they are at the moment.
This is where those ping alert type apps come in, such as when a consumer is driving or walking by a store they receive an alert of relevance.
We work closely with national and regional retailers and are uniquely positioned to facilitate showrooming that drive in-store sales. We like to call that local showrooming. We’ve been investing heavily to expand the number of retail locations and product covered and have made terrific progress during the second half, tripling the number of retail locations to over 85,000 nationwide.