Retailers can beat eBay and Amazon wth solutions of Local Corp
"Local mobile marketing has tremendous potential for businesses that are trying to break free from traps of old marketing methods. Geofencing offers one option for businesses to consider
Geofencing allows a business to use GPS in someone’s phone to locate them. If they’ve opted into your program and come within a zone that you’ve specified they’ll receive notification of your campaign. This could come in form of a text message, a mobile advertisement or other notification."
Complete article at exploreb2b
Krillion by Local now powers local-shopping experiences for apps, brands and retailers. Krillion provides apps with real-time access to data on products, pricing and in-store availability at popular retailers, including Best Buy, Sears, Target and Wal-Mart.
Local also demoed some cool products at Seimer Summit this week in Santa Monica. "Geofencing" technology allows brands and retailers to message consumers with offers that incorporate real-time product data when they come within a certain distance of a store. "Ambient data" feeds allow retailers to place store hours and location information next to product-related YouTube videos.
"Krillion's dynamic data feeds enable advertising and app data to be delivered in highly personalized ways," says Local CEO Thiel. "Marketers can reach targeted consumers based on where they happen to be, where they are going and what products they have been researching."
Investing in APIs is strategically important for Local. The Krillion API allows them to work with large corporations willing to subscribe to expensive data feeds. Local previously focused more on selling advertising packages to small and medium-sized business. Also, more than half of Local's revenue comes from partnerships with Yahoo and Google, so Local is now able to diversify its revenue and reduce dependence on the two tech giants.
Krillion by Local's developer site gives a broad overview of what is possible with Local's APIs.
Geofencing poised to be major mobile trend of 2014
Geofencing is poised to be a major mobile trend of 2014 as retailers use location-based technology to deliver highly targeted advertising and promotions.
Across the retail space there are dozens of little signs that retailers are growing comfortable with integrating consumers’ mobile habits into stores.
For John Lewis this includes something as simple as fitting mobile ChargeBoxes in its Watford and Peter Jones stores, where shoppers can lock their phones away to charge for 30 minutes as they keep shopping; meanwhile, a whole host of retailers are concentrating on offering quality wi-fi in their stores. But what retailers need to do now is not just accommodate mobile technology, but use it to their own advantage to enhance the traditional shopping experience.
It’s an idea that is catching on. In January EMA Retail Research released the findings of a survey of 50 international retailers. It reported that 55% already have their own smartphone apps and that 87% are using digital strategies to increase revenues. Four-fifths of the chains said they expect these strategies to increase footfall.
So it’s no wonder that one of the hot trends tipped for 2014 is location-based technology. Put simply, this gives retailers ways to communicate with smartphone-owning customers in their stores without having an assistant ask them ‘are you being served?’