They are not too big to fail. Big banks, financial institutions and the government have created a deficit quagmire. Over 50% of American households on some kind of government assistance. People can't or won't pay their bills similar to the banking institutions. The government does not consider CONN TBTF. Conn provides credit that is not being paid and will not be paid. Obama can stay in business and continue to have his regular golf activities. Conn and their employees will be out of work because no one is going to rescue them. They will not be spending their free time on the golf course. They have to pay.