Thought was more like 7B? Still not great, but then people kind of knew that coming in. Earnings are great but lots of it gets eaten up by debt service, with plenty of debt service left over.
They'd better get their butts moving with retail GPPU kits or something before someone else grabs that market. I know MANY experiments that would like programmable controllers with built in A/D D/A converters and open collector gates and such, but because of surface mount technology its getting harder and harder to do external circuitry. Find us a way around that and sell the kits then offer to put people's "optimized" creations up for sale on a web site. Everyone would have a reason to tinker, and everyone would make money.
Heck, get together with Radio Shack and sell them there, that way I win twice since I have shares there also.
The experimenter market is there, but by concentrating only on serious commercial developers they cut off a significant chunk of their potential market, and by taking advantages of the hobbyists, and whatever they can build with prototyping controller setups, FreeScale could not only make a mint, but create THE standard CPU/Controller design for general experimenters and household applications.
Motorola made a decision not to cater or sell to Mom Pop shops or small potatoes. That decision still seems to exist at FSL. It is absolutely the worst decision ever made by Motorola or Freescale or for that matter, any company on Earth. They need to nourish and support todays babies for tomorrows potentials.
Nevermind, FSL is as F'Ked up as Motorola was. I hope they go broke.