Agreed. Larry is putting his money where his mouth is and this is good news. As for Bob Stiller's option exercise and stock sale, it looks like it may represent 3% or so of his holdings. If he were to sell 50%+, I would begin to worry.
I think Bob and Larry both know the pot of gold at the end of the rainbow is a sale to Kraft, P&G, or even Coke. This is the type of brand and razor/razorblade business that the consumer products companies pay a major premium to own. Just look at the price Coke paid for Glaceau/VitaminWater ($4.1 bn) and the multiple of sales (something like 15x). Green Mountain would fetch roughly $200 per share.
I think there is room for this stock to grow (and so does our CEO!).
Blanford Lawrence J. GREEN MOUNTAIN COFFEE ROASTERS INC President and C.E.O.
3. Date of Earliest Transaction (Month/Day/Year)12/10/2007
GMCR Common Stock 12/10/2007 P 600 A $ 34.3 600 GMCR Common Stock 12/10/2007 P 100 A $ 34.32 700 GMCR Common Stock 12/10/2007 P 500 A $ 34.35 1,200 GMCR Common Stock 12/10/2007 P 129 A $ 34.43 1,329 GMCR Common Stock 12/10/2007 P 1,671 A $ 34.44 3,000