Not that this has any direct correlation to the revenue GMCR generates each quarter, but I thought this was interesting. Traffic on the GMCR website has nearly doubled since last July, which means the brand is gaining more exposure to consumers... Just thought I'd share.
If you would take the time to click on the "all" data range on this site, you will get about 4 years of data and notice the cyclic nature of the data. There is always a spike Dec/Jan which reflects the holiday buying season. But overall, the trend is increasing upward. Of particular note is the strong follow-thru this year after January which demonstrates GMCR's focus on selling for the Mother's day, Father's day, graduation, and summer brew-over-ice campaign. The level in April 2011 was almost as high as the holiday spike in Jan 2010. Impressive! And Thank You wisconnie for sharing the link.