This will be very interesting! Einhorn has a much better shot at making a little money compared to the prior shorts that spewed their stories at $5 and $10 and $20 and most recently $30 on this current $83 stock (down from over $100. Will Einhorn go the way of prior GMCR shorts (out of business) or will ge go the way of Soros and more recently John Paulson (pretty bad bets) or will he win. I must admit GMCR at $100 was very highly priced as it has factored in the DNKN and SBUX product launches. We will soon see how Einhorn fares after his massively public short disclosure. My hunch is that even at $83 he is still losing on his short position.