"The Seattle coffee chain said late Thursday it will launch its Verismo system in the fall to allow customers to brew single cups at home of Starbucks' coffees and espresso drinks. That came months after it joined up with coffee distributor Green Mountain Coffee to offer Starbucks coffee in that company's popular Keurig home-brewing system."
In other words, it will brew STARBUCKS products.
The article continues: "It's new system is designed for high-pressure espresso drinks, rather than the lower-pressure standard coffee that Keurig machines make, the company said."
So let the shorts tell us again, HOW IS THIS GOING TO HURT GMCR???
Strong buy at these levels. Load up again like in the 40s.