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Keurig Green Mountain, Inc. Message Board

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  • toonawish toonawish Oct 1, 2012 12:46 AM Flag

    Half price k-cups comming in 6 months

    Not to worry about special offers for K-Cups.
    I noticed SBUX on sale in my local Publix (3 months ago) & asked the inventory manager about it.
    She said they regularly offer discounts on K-Cups depending on what the home office allows.
    When inventory gets unbalanced they are allowed by licensee's to do so.
    The discounts are not steep & they still maintain margins.

    I agree with your sentiment in regards to branded customer preferences.
    You mentioned seeing a customer shift to a GMCR brand from SBUX & I believe this is not a unique event (indicating strong potential awareness of GMCR brands.)
    I really like the packaging of the GMCR brands & believe they & other licensee's will continue to dominate!

    As another poster stated; this board smells like shorts but we are gradually shifting the topic of conversation into a more positive vein.
    The same thing will happen with the market value of GMCR.


    Sentiment: Buy

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    • I was in a BBBY store this weekend and noticed more attention being given to assortment packs. Yes, GMCR has always had these, especially coming bundled with a new brewer. But what I noticed was several different small assortments (12 K-cups I believe). You could get 4 different medium roast coffees or 4 different flavored coffees. Certainly encourages experimentation without a huge dollar commitment. And you don't get stuck with a whole box of something you might not like.

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