and the big shorts are almost done covering, they got a gift to be able to cover those shares with the pps so low, for so long.
The scared longs made it easy for them and the smart longs are adding bigtime here.
How much harder do you think the Green Mountain executives are going to work to get the stock price back up and beat earnings next time or the time after, I hope it is three times away so I have more time to accumulate, plus still enough shorts foolishly sticking around for a nice squeeze to happen.
So many people already spent a decent amount of money to buy one of the two machines their coffee goes in, those same people are not going to go right out and buy a SBUX machine for at least 2 more years, and SBUX knows this that is the only reason they are sticking by Green mountain if you ask me, they know they not only cannot crush Green Mountain but might be forced to buy them some day.
The economy getting worse is better for Green Mountain and worse for SBUX, also the price of coffee as a commodity is going down, this helps Green Mountain extremely!