Aunt_bea, i am with you. The biggest mistake jumping on this stock at 32 bucks. Now it is 22. I lost more money than i make in an hour since then. I put all my life earnings into this stock hoping that i will make 10 % on the upside., now i am 60 grand down.
I sure am glad I got in at $18 & change with a 2 year horizon!
Could care less about the volatility.
All you day trading chumps keep following the herd & you'll get to eat grass...
You got in at 23.40 and now it is 22.68.If you cannot stand so little volantility, you should not be on the stock exchanage at all, IMO. 23.40 is a good price in the medium-term and exellent price in the long-term.
I'm bullish the company because most of the analysts are bearish because Einhorn is always bearish. If ever there was a more stupid reason to be bearish, I can't think of any. Coffee prices are down which reduces margin pressures...tis the season where coffee is more heavily consumed and cash flow is surging...the deal with Starbucks and Snapple are HUGE.
Lastly, I don't give a dang what Einhorn believes. Just google his name if you want a better picture of his character. Hint: It's lacking.
Your only huge mistake was not buying another 2k when it was down 1 pt. I keep one position of 2k shares and trade another 2k. To increase my income, I sold an Oct 25 covered call on the position I am holding. It is rare to find a stock like this which is trading well below its true value.