You won't give your Timothy's up & neither will other loyal Maxwell House (or whatever traditionally brewed brand) coffee drinkers.
Some people are lazy & that's the appeal of the Keurig machine.
The Keurig design makes you feel like you're actually preparing an espresso/cappuccino (a subtle subliminal illusion...) but without all the mess of a real espresso/cappuccino machine.
The fact that they offer a lot of tasty choices is of course a huge plus.
I personally drink coffee made with a stove top percolator (sometimes Community - sometimes Chock Full O Nuts - sometimes a fine ground Brasilian called 3 Coracao.)
I don't mind the mess & will only drink K-Cups when they are conveniently found in a hotel or office.
IMHO Kraft's entries could achieve moderate success but will probably not be around long without a licensing agreement with GMCR (or SSUX) & a nice branding campaign.
By the way; has anyone heard of Smuckers/Folgers parting ways with GMCR to do their own K-Cups?
I will however continue to hold my GMCR at an average cost of $18 & change; until the Feb earnings report & possibly beyond...