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SBUX shoud stick that works for them and get out of the Single Serve market. They should just simply partner up with GMCR and not compete with them directly. Why would they want to be selling a brewing machine. This is beyond me....
So far, that is what they are doing excpept for the failing Verismo for espresso.
GMCR is ready to relaunch now... BUY all you can for the rip to $35 over the next two weeks.