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Keurig Green Mountain, Inc. Message Board

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  • cooldudeegtnine cooldudeegtnine Nov 12, 2012 10:59 PM Flag

    100 ct Kirkland boxes selling faster

    SBUX k-cups are premium priced now because of their strong brand loyalty, Hate it or love it, Their quality which is at par with other GMCR k-cups is actually keeping them in this business. They have some leverage to lower price and take more market share from the pie. If they compromise on the quality in anyway, it could cause some serious damage to their business. Right now, for Verismo pods they don't have a way to keep their profits and lower the price. When or if they do that, it might challenge GMCR. But i don't think they would ever want to get into the production business unless they don't figure out another way... such as acquiring GMCR

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