I'm a little confused!!! why is it that Green mountain is up when the net was up ONLY from K-Cup Sales
1. GMCR sells brewers at very thin margins & makes its money on K-Cups
2. New credible leadership
3. Valuable ongoing K-Cup distribution agreements
4. Partnership with major European coffee maker
5. Heavy short covering
6. Renewed faith by institutional investors.
If you don't believe it should be up; Short it...
...then you can cover your losses later just like what's happening now!