Was in Macy's and Blomingdales today. Woman at Macy's was shopping for Keurig because she got Verismo and thought it was awful. At Bloomingdales sales woman said people who buy verismo return it, peoople who buy nespresso call her to thank her because they love it so much. Have to admit not sure how rivo will compete, why is it so big? Do think more than ever though vue is bet positioned for americas taste in coffee. Able to brew bigger cups, and the selection of capacinos and lattes looks to me like what americans are looking for.