I think it may go higher, but that is not what RSI is saying. If it falls through the MACD on the weekly it will likely go down. I am in from the buy point in late June (17.90) and won't hesitate to sell my shares, pre or post-conf call.
And in case you forgot, this is not SODA. YOu don't look at what some other chart is and speculate about GMCR - makes no sense!