Wo, wo, wo my friend. I'm not short or long presently. I did make a short trade most recently, but that was after buying at $43 and selling at $50+. I thought the action looked quite toppy for this time of year and based on institutional profit rotation occuring. It was just a quick short trade. I don't plan on making any more trades on GMCR until the day of earnings release in the AH session as there is always an opportunity. However, what I have discussed with clients is the need to either protect current holdings from downside risks or take profits at current levels. I believe in the product wholly and even the business model. What I don't like right now is order flow from retailers, seems lighter than need be vs. last year same period. I have to respect the data.
I always tried to keep an open mind no matter what side of the trade I'm on. Like most I'm here to make money and take in other perspectives along the way. What I do with that info has yet to be determined.
Still intrigued that your still short on GMCR but in time you'll become a believer perhaps? Did you ever think about the conversation we had concerning production and the recent lay offs and the why?