A me too product will unseat the market leader now? Plus the expired patents are worthless and not used.
The investors getting info from this board have got to talk to some marketing professors. A me too product is not going to unseat the market leader, especially 10 yrs later. Furthermore, this Master Blends company is owned by a holding company which is buying coffee companies, and the CEO of the holding company doesn't know anything about the beverage business (he's new to it). Marketing is really big here, and with a former CocaCola executive at the reigns, GMCR definitely has the advantage.