GMCR (Pepsi) CEO doing a great job. The first prime time TV commercial for GMCR aired tonight on the travel channel 277 during the Anthony Bourdain show. Super Branding Commercial!
This is just the begining folks, more high profile branding coming soon. I can see GMCR going to $65 after earnings.
Sentiment: Strong Buy
You should get your facts straight. GMCR's CEO, Brian Kelley was a president at KO. He seemed to hit the ground running at the annual shareholders meeting. We'll see tonight how he's starting off.
Talk about irony.
You should get your facts straight, he was not "a president of KO." From recall, he was a senior officer (below CS exec) in KO's packaging/distribution business.