My wife and I are still drinking 8-10 cups of their coffee per day. It's the only thing that works for us because we have totally different tastes.
My wife is always looking for a deal on GMCR Kcups but we're still paying over $120 per month and she may be buying an opposing brand from time to time which is a trend that could hurt the stock down the road.
Morning selling is simply getting exhausted and buyers are coming in here to support these prices. Looking at $67#$%$ last week to be solid base support now. At these prices there is more upside than down. IMO
A report came out this morning in regards to Starbucks being up 750% since 2009 and how important their relationship with GMCR was to their future growth. Other than that; it's just a solid stock primed for growth...lol