No doubt. There are likely many newbie shorts as part of the 43% short interest now. They have no idea how fast this stock can turn. This is going to be a short slaughterhouse next week. I really would not be at all surprised to see 73-75. The earnings power totally justifies it. The GMCR buyback program was likely in effect this past week or so; it makes sense for the co to have bought in some shares in the 60's, given the earnings power here; the co has plenty of cash, room in the authorization, and reason to support the share price in the 60's. Imo, the bottom is in and this story/share price will be working its way back from here to a new high well in advance of the new offerings actually rolling out next year.