Shorts Do Not Announce Their Position Until They Want to Cover
All this chatter of Einhorn shorting....... Its just an accumulators ploy to confound the unwitting. Believe me, there is accumulating going on here. The earnings call is not far off. Bear in mind that Budweiser is in the hunt for some thing to push into its non-brew outlets as well as pour into its current route system. This is a no-brainer for bud. They need to expand their market reach to demographics that are non-brew, age oriented.