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Qihoo 360 Technology Co. Ltd. Message Board

  • robhenderson222 robhenderson222 May 14, 2013 3:14 AM Flag

    Qihoo & Sogou for 20% search market...

    Qihoo is rumored to be the most serious bidder for Sogou, offering $1.4 billion in cash and stock, as this relatively new entrant to the Chinese search market seeks to build up its search volumes, search technologies and sales force through Sogou. The combined forces of Qihoo and Sogou could boost their search volume to nearly 20% of all search volume in China, according to Oppenheimer data, and increase their bidding power over advertisers.

    "Qihoo can get the most synergies out of the combination," said Andy Yeung, an analyst at Oppenheimer & Co. in New York. "The combination would make Sohu's Sogou business and Qihu's search business a more credible competitor to Baidu."

    Sentiment: Strong Buy

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