Sorry to reply to myself, but decided the answer to my first Q was that they needed money to pay for their new Xmas inventory... Hopefully, they just needed to clear space for new inventory... Anyhow, I'm in until at least turkey time.
I watched this stock for several months before buying ... after almost two years I am totally satisfied, and up a significant $ amount. Started with 1K shares, now own 5K and sold some for a double in less than six months.
Methinks the bottom line is ... management knows how to manage - and expand without incurring significant debt. Not easy to do in this economy.
If you want a hoot, got to one of their brick and mortar stores. The folks that work there are pumped and seem to love the store. My mother-in-law was the first Coldwater Creek employee many years ago. She worked out of an apartment that Dennis and Anne Pence had in Sandpoint, Idaho. The sales are up dramatically in the stores, partly because there are more stores, but also because many love to actually touch and feel what they are about to buy. Some who have shopped the catalog first, then the internet, now look forward to the actual store presence. The marketing approach seems to have hit a real sweet spot. All this and no debt!