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Coldwater Creek, AŞ Message Board

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  • coldwater_creeper coldwater_creeper Sep 5, 2006 9:35 PM Flag

    73 Pages of Deep Discounts

    I�ll check back with you after the October earnings, time will tell.

    �One of Coldwater Creek's long-term goals is to have 450 to 500 store sites in operation. To accomplish this it is necessary to increase inventory capacity, which will come in the form of a 350,000-square foot expansion to its West Virginia distribution center. The addition is nearly complete, and this increased capacity and efficiency -- when combined with a ramp up in catalog distribution and magazine ads, plus new store openings -- should continue to drive solid sales growth.

    If Coldwater Creek can stay ahead of the fashion curve and offer an attractive assortment, as it has done of late, then good things are in store for shareholders.�

    Increased capacity & efficiency = significantly higher margins

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    • I agree.

      One thing I noticed yesterday - don't know how I missed it before - is that they seem to have partnered with Amazon. If you search the inventory they have there, and look at the feedback left regarding their efficiency, it's not particularly encouraging. It appears that the way the sites interface does not allow for Amazon to be aware when things have gone oos, and there are a number of complaints about items they were unable to ship for this reason. Additionally, there appears to be a bit of a hiccup in the system, and orders don't go straight to CWC, resulting in a delay compared to orders placed directly through CWC.

      Personally, I think it was a mistake to do the Amazon thing. I see no reason for it at all. Seasoned CWC buyers will go straight to their own site, and I am sure selling through is much less expensive for them than having to pay a cut to Amazon. New buyers who happen upon CWC via the Amazon channel will not be impressed because adding that middleman seems to be making the experience less than positive for buyers. They have an 85% positive rating, which, IMHO, is terrible. It seems like buyers don't know who to contact - Amazon or CWC - when there is an issue that needs resolved.

      I'm sure that keeping up with what they'll list through Amazon added the need for some employees, as well. Probably not many... but it just seems like it would be a pain to have to piddle with the limited number of offerings, to decide what is Amazon-worthy and what's not, etc. It's not like their entire online selection is available through Amazon... just some odd mix that doesn't seem very cohesive to me.

      All in all, that was a bad move. IMHO, of course.