Hard to understand since markets have been up since Coke split. Plus company has posted good news over past few weeks. Seems to be Coke should be in the $42 to $45 range right now versus $37 and change. Going to hold since I think Europe new tomorrow and Fed news next week will push markets and Coke way higher. Just don't understand pull back after split. ODD
After splits stocks historically drop and then start to climb. The hype surrounding a split drives up the stock price prior to the split. KO was st it's all time high prior to the split. The price/earnings ratio is high relative to the average S&P average of around 15 with a forward of around 18.