Is management this stupid. First the ad in the Super bowl is going to have very bad results. Spending that money to shoot yourself in the foot. Then the latest little thing with a "soda machine". Really? You think people want to deal with that? I don't
I agree, for a company like this to get in front of a hot button political issue has some serious downside risk. KO needs to take a look at the BUD commercial and learn from it. Damage is done though, lets hope it is not to severe and not long term.