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DreamWorks Animation SKG Inc. Message Board

  • pdx121212 pdx121212 Feb 27, 2013 11:05 AM Flag

    Let's see. $300 million ww gross, $87 million writedown. Breakeven $387 million. No one can make money

    with that cost structure. In addition, no appeal to far east consumers ( did you forget China and India existed).

    Heck even the Germans and the Brits did not go to this movie

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    • You really are on a roll about this far east thing. First - there are a billion Indians and they don't have any money. They will pay "a buck" to sit in an AC theater for 4 hours and watch some Bollywood garbage. No market. There is a huge market in China, however, and it will surpass the US in 2015, but there are restrictions on how many Hollywood films the govt will let in. Guess what? The whole ODW deal is all about addressing this: Making sure DW films are on screens in China, making sure China feels "proud" of "their" work, and keeping a SIGNIFICANTLY HIGHER PERCENTAGE of the ticket price. The CEO has been brilliant in this area.

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