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Microvision Inc. Message Board

  • green_lanterns_11 green_lanterns_11 Mar 29, 2013 1:04 PM Flag


    New cars to come equipped--but still some advantages for an aftermarket device (Pioneer):

    • As the technology evolves, as it will, with new and compelling features/apps, pre-installed systems will seem outmoded in relatively short timeframe. Pioneer can continuously update their consumer products.

    • A unit can easily attach to passenger sides. The benefits of wide spectrum AR apps will become obvious.

    • Cost should drop considerably. Meanwhile, a clip-on consumer automotive HUD could conceivably find it's way into a pre-existing massive global fleet of vehicles--with no real equivalent. Where the entire existing fleet of vehicles are equipped with audio--virtually none have HUD/AR navigation systems. IOW, even though it may replicate many dashboard mounted nav system functions, this should be received as something very new and powerful.

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    • Google, racing to catch the first technology to deliver augmented reality to the consumer market. Pioneer--if they have the fortitude--will "pioneer" an emerging AR market. Get there before glasses. Where the AR driving experience will best describe the eyewear experience, long before the arrival of functional & dynamic eyewear, imo. At the very least, they may comfortably ride this new wave out--as they have done in the audio and nav equipment marketplace.

    • An argument for both a low and overhead HUD/ full periphery. The low HUD would be a simple factory installed display to provide vehicle data--such as speed, rpms, fuel level, etc--above the dash, slightly below the driver's line if sight. An overhead (AR) HUD, slightly above the drivers line of sight, would provide a wide field of navigational info superimposed on and above the landscape

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