Slow down folks. Is Star not simply setting itself up for failure at $80-$100 a pop? Some of us iside our small sphere of insight will take a $100 flyer, but what about the average person shopping in this VERY crowded space?! A much lower price would attract a wider audience, get the word out faster (and perhaps less costly than marketing!), and provide more notariety and lead to greater reveue. Let's hope Star is not making a shortsighted and costly decision here, looking for an exaggerated price point rather than gaining customers at reasonable prices.