GNC Recognizes Anatabloc® as a Top Vendor of 2012
8:30a ET March 21, 2013 (PR NewsWire)
Star Scientific, Inc. (NASDAQ: STSI) today announced that the Company's dietary supplement, Anatabloc®, was selected as a recipient of the annual GNC Top Vendor Awards. Specifically, Anatabloc® was recognized by GNC as the Wellness Winner in the category of Best Product Innovation for 2012. The award recipients were announced via GNC's social media outlets and were recognized at the 2013 Arnold Sports Festival in Columbus, Ohio, in February.
Anatabloc® was chosen to receive the award based on several criteria, including: success in bringing a product into a mature, competitive category; success in establishing the product with effective marketing, sampling, and trial drivers; and success in becoming a best-selling new product.
"We could not ask for a better partner than GNC," stated David Dean, Vice President of Sales and Marketing for Star Scientific, Inc. "The growth of Anatabloc® and increase in awareness of the product over the past year could not have happened without the support of GNC. We are honored to have been chosen for this award."
Tom Dowd, Executive Vice President, Chief Merchandising Officer & General Manager of GNC, stated, "Sales of Anatabloc® continue to surpass our expectations. We are proud to recognize Star Scientific and Anatabloc® with the 2012 GNC Top Vendor Award for Best Product Innovation in the Wellness category."
Recently, the Company increased the number of lozenges/tablets in both Anatabloc® and Anatabloc® Unflavored from 200 to 300, an increase of 50% over the former quantity. This change was made after researchers for the Company developed a new recommended usage of the products based on body weight. The weight classification and usage recommendation chart is n