Buy one get one half off totaled $110 for 2 bottles. Savings of $19 a bottle way to go GNC. Now if we could get star to get cost down a little and drop the price a little more that would be awesome. My dream is for a prescription strength so my insurance pays for my good health. Shorts should be worried a lot about that. They keep saying the are working on it.
If GNC can sell it for $55.00 a bottle, then Star should be able to sell it for $40.00 a bottle and still make a ton of profit.If that's accurate we'll be seeing a drop in price and a larger increase in sales shortly.
I guess you don't remember what happened to Henry Ford when he dropped the price of a Ford to $745.00. His sales skyrocketed. He didn't make as much on each unit but his cost of production went down because his parts cost was reduced because of volume and as a result his ROI improved
made better and more efficient use of his G&A and fixed costs, and became the world's largest producer of auto's. Sometimes scaling up production reduces costs and profits.