"My colleage Kimberly Picciola highlighted a few concerns in her most recent Analyst Report: "Relying on fashion trends to drive sales is one of the risks Coach faces. Having repositioned itself as a more fashion-forward brand, the firm is more dependent on hitting the latest fad.... Additionally, as Coach adds higher-price novelty bags to its handbag collection, it risks tarnishing its image as an affordable luxury brand."
Doesn't Kimberly Picciola understand that Coach is in the fashion industry? Tarnish its image by producing high-priced novelty bags that have sold well? What industry does Kimberly Picciola normally cover and how long has she been an analyst?
I use Morningstar for some things but their main goal for providing their free services is to sell me their premium membership and additional products. It's just like the Fool who write articles intended to promote themselves for the purpose of product sales. The articles are for sales and not for free stock analysis. They use the same tried and true process by either using greed or fear.