I have been a long time owner of General Mills, and have done very well with this wonderful company. Lately I see that is now has a negative BETA of 0.03. A beta measures the volatility/risk of a company. I.e. the broad market is a beta of 1, where as a beta of 2 is twice as volatile, and so on. Does a negative beta mean that GIS has negative risk? How can this be so? I only though that inverse ETF funds might be a negative rated beta. Does anyone have any thoughts on this?