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The hype on the game will be huge with the installed base of the 360 and probably a PS3 release will be gigantic.Midnight club is a big seller. NBA2K8 has destroyed NBA Live. ERTS would be able to have a stranglehold on the sports game market and increase margins. You really don't understand what you are talking about. TTWO will be a $40 stock in the near future. EA definitely missed the boat.