Firstly, NDP numbers are skewed and are not an accurate measure of the video gaming industry. They have said that the industry is getting worse with every NDP report for years now. ERTS numbers are improving with every quarter and their outlook is excellent (this is the complete opposite of what NDP report suggests) that is why the analyst gave it an upgrade and that is why the NDP numbers don't matter.
AND I agree with wFrankenhoff, the analysts are behind the ball on this one (well, on most usually) but it is about bloody time one of them stood up an made a statement about EA. They should have put in their upgrades back in February.