do just one thing, drive prices of games down to meet PC game prices. Personally, I don't like MSFT games nor think Windows is a superior product. They have a big following, big name and are expanding. All they are going to try to do is flood the market, buy shelf space. It just means more competition and a company like EA thrives on this and will have no problem surpassing even MSFT for quality.
BTW: last 10 ERTS transactions were all buys. I expect it to drop more tomorrow but it shouldn't send any investors in a panic