Last week I was in downtown Portland and stopped into the Columbia Sportswear flagship store on Broadway.
WOW! Do they have some cool stuff! Not only were the styles cool, but the fabric and workmanship looked bombproof. I didn't need a new ski jacket, but wished I would have looked at theirs before I spent big bucks on my ArcTeryx. I did buy their new "Fast and Light" 2007 waterproof shell for backpacking this summer. This baby has got to be in the running for gear of the year.
Yeah, I have a few shares of this stock, and the price is up. I'm going to buy a few more shares over time, but truly am going to buy a lot more of their products in the future!