The "market" price is what buyers will pay for the stock. With weak growth guidance what do you think would make the price go up from here?
Columbia is sitting still while it's competitors are innovating and growing so COLM will be left with a lower multiple. I wouldn't short it down here but I don't see a whole lot of upside either. It's a $45-$50 stock without growth. COLM has some good brands but the company seems to be on autopilot. The insiders are very conservative and since they own most of the company and manage the company it's going to be tough to unlock much value with COLM. The management's pessimistic forecast for anemic growth will probably hurt the stock price quite a bit and reset the market "range" for this one.
This is how COLM stock did this year compared to some other comparable companies;