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Columbia Sportswear Company Message Board

  • RU410S2 RU410S2 Jun 20, 1998 8:18 AM Flag

    Columbia Web Page

    Check out Columbia's web page, and enter your zip code in "Where to Buy". They
    have many retailers in your area. They are expanding
    their products and marketing areas. This is a high
    quality product line with stable or falling manufacturing
    costs due to the Asian crisis.

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    • I Agree, I don't expect COLM to be the next
      fashion craze. I do think, however, they are well
      positioned with the outdoor set, have solid management and a
      good track record.

      Don't expect flash in the
      pan results, rather, as they exploit new markets, a
      steady climb.

    • I bought COLM as a long term investment (like I
      would for any stock). I did not buy it on the hope that
      it might be the next big brand name (it probably
      won't). It should continue to make nice profits, which is
      why it is a good long term investment.

    • I'm wondering if colm's market segment isn't a juicy target for the fashion labels like hilfiger. Colm doesn't have that fashion image and could take a hit?

      • 1 Reply to lectrospeed
      • IMO it's more likely to go the other way around;
        COLM taking a chunk out of the fashion market. In
        fact, I'm contemplating selling some of my TOM to add
        to my COLM. I don't think that there's a rush to do
        this however. Again IMO both TOM and COLM are
        undervalued, but I expect TOM to move up first. It seems to me
        that right now Timberland and COLM are the most direct
        competitiors. I'd like to see the opinion of others who are
        more familiar with COLM and their products. Actually,
        I've never heard of the brand before reading about it
        on SI. I was surprised by the size of the company. I
        need to poke around the local department stores to see
        how the product is sold. I appreciate the posting of
        the web site. Lot's of information there and I need
        to go back and study this further.

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