I have no problem with hype. If your favorite team has cheerleaders, that is hype.
Political campaigns are largely hype.
The first apostles spreading the gospel.
Hype is part of human nature. The spreading of good news. Hype occurs when people are excited over something. Hype occurs when good folks want to share the good news of something beneficial and something that can change the world.
Hype is only not good when it is completely bogus. And that is very far from the situation here. Even a basic understanding of science and what Dr. Langer's research has produced... Even a basic understanding of what and who's been lined up here, and even basic research and DD as well as following the progress and what is literally imminent here separates smart from ignorant. And those who are not ignorant have a serious shot at considerable monetary appreciation with this company.