The current european situation and a total destruction of the euro, coupled with a continuation ofm severe pricing declines and market share losses to private label salads will lead this to all time lows in 2012. Pricing power has completely deteriorated while costs are going up and up...huge margin compression will lead to a new "normalized" earnings environment for this company, and industry, it seems. Reality is that the macro situation will most likely bring the markets down much much further from these levels. Europe falling apart, China slowing down on top of US getting further downgrades since it cant get anything done no thanks to our elected officials...all spell a recipe for disaster in 2012. I guess I'll hold ad maybe even add more in the $4's once we get there, but having taken such severe beatings in the market over the past few years almost leaves me no options but to exit the market completely and save the little cash I have left in case we go into a severe situation economically over the next few years. I'll hold off here, hoping for a return back to the low to mid (a dream) teens in the next 5 years or so. Very frustrating "investment" to say the least.