Comparing PZZA with SBUX is insane..while I wouldn't buy SBUX either---it truly sells an addictive product and dominates the market. Clear competitive advantage. Question--If Domino's cut prices on pies by 15% would PZZA go along? The answer is pretty damn important.
Also, help valuation if they invent the transporter and just beam the pizza out from the restaurant. Remember how skinny Kirk used to be when he was eating all the space food and look now how much weight he has put on in Boston Legal.