Possibly. But my thought, and my reason for buying, is that the healthy eating trend is just that, a real trend and not a fad and companies within that space are likely to be a good long-term investment. So I bought to hold a few years. The shakeouts that come with quarterly news, while interesting and, if bad enough, troubling, are mostly about traders. I'm not above trading a stock here and there but this one is in my long-term portfolio and buyable at today's price, though I have no cash to do so.