I think you are afflicted with a profound and passionate dislike for Sony which is effecting your brain:
"without new ideas companys wither...in 20 years Sony will be in dire straights, nothing new to sell"
According to you, Sony has lacked new ideas since its inception yet it has managed to successfully avoid "withering". Going forward they should be ok as well so long as PHG keeps coming up with great ideas for Sony to take to market. So as a Sony shareholder I say in all sincerity - please PHG employees keep up the hard work and effort, and remember, it's not who makes money off the idea, it's who comes up with the idea that really counts (snicker).