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Texas Instruments Inc. Message Board

  • dtwskier dtwskier Nov 16, 2012 1:40 PM Flag

    When the going gets TOUGH.,

    TI folds like a cheap burrito.

    Ti;s announcement of heavy cost cutting at the Texan chip giant, set to slash about 5% of the total payroll by the end of 2013.

    The changes are concentrated in TI's wireless division. The company will refocus on a more general lineup of embedded processors, replacing the current spotlight on mobile computing.

    If that switch sounds counterintuitive, TI has a perfectly reasonable explanation: Smartphone and tablet customers "are increasingly developing their own custom chips," which reduces the addressable market for a generalist like TI.

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